Op-Ed Series | Photography | Web Design | Advertising | Print  | Videos

In 2013, Scholastic launched a new foundational reading program, iRead, for students in Grades K–2. The marketing campaign began with an op-ed series, written by leading educational experts, to begin heightening awareness. The series, featured in Education Week, was followed by the launch of the website, and all supporting branded collateral across print, digital, and social. Projects included 3D classroom models, photoshoot, promotional videos, and the design and development of a family portal. My role included corralling a group of energetic children and keeping them happy for the shoot, as well as spearheading a team of 15 freelance designers, photographer, writers, videographer, and web development team.